Insurance-to-value (ITV) is one of the most important—yet overlooked—factors in your homeowners insurance. It helps ensure your policy reflects the real cost to rebuild your home, not just what you think it’s worth.
Key Takeaway: If your insurance doesn’t keep up with rising rebuild costs, you could be left underinsured and exposed to major out-of-pocket expenses. Staying current with your ITV helps you protect your home and your peace of mind.
ITV is the ratio between the amount your home is insured for and what it would actually cost to rebuild from the ground up today. This includes:
Many homeowners confuse this with market value (what your home could sell for), but the two are not the same. ITV is all about replacement cost—not resale value.
Between inflation, supply chain issues, and labor shortages, the cost to rebuild a home has surged in recent years. A policy written even two or three years ago may now fall short of covering the full cost of a rebuild after a major loss.
If your ITV ratio is too low, you may be underinsured. That means:
Let’s clear up a few myths that can leave homeowners unknowingly exposed:
Proactive steps now can prevent major headaches later. Here’s how to ensure your policy reflects your home’s true value:
Check in with your advisor each year—especially after renovations or upgrades.
A professional estimate provides a clear, current picture of your home’s rebuild cost.
These endorsements can kick in if actual rebuild costs exceed your policy limit.
Photos, receipts, and contractor invoices help ensure all upgrades are factored into your coverage.
At Donegan Insurance, we understand that your home is more than a building—it’s where your life happens. That’s why we take the time to get to know you and make sure your policy reflects the true value of what you’ve built.
Whether you’re renewing a policy or haven’t reviewed your coverage in years, we’ll help you assess your ITV and recommend the right steps to close any coverage gaps.
Reach out to our experienced team today to schedule your personalized insurance review. Talk to a Donegan advisor →
1. What does insurance-to-value (ITV) mean in homeowners insurance? It’s the ratio between your home’s insured amount and the actual cost to rebuild it today. A healthy ITV ensures you’re not underinsured.
2. How often should I update my ITV or review my policy? At least once a year, or anytime you make major improvements to your home.
3. What happens if my ITV is too low? You may not receive enough insurance money to fully rebuild after a total loss, leaving you responsible for the difference out of pocket.